Customer relationship management (CRM) is a technology-driven approach to managing a company’s interactions with current and potential customers. It involves strategies, practices, and tools designed to streamline sales processes, improve customer service, and increase profitability. By centralizing customer data and automating key tasks, CRM systems provide valuable insights into customer behavior and preferences. This allows businesses to personalize their interactions, build stronger relationships, and ultimately drive customer loyalty.
Customer Relationship Management
CRM goes beyond simply storing customer contact information. It encompasses the entire customer lifecycle, from initial contact to ongoing support and beyond. A robust CRM system can track customer interactions across various channels, including email, phone calls, social media, and website visits. This comprehensive view of the customer journey enables businesses to identify trends, anticipate needs, and provide proactive solutions.